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Inspired by the basic and timeless traditions of Nordic sauna culture, Brooklyn Cedar harkens to that sauna shack perched on a cliff with a cold plunge in the nearby lake or ocean waters.
With a strong commitment to creating an indoor and outdoor sauna garden on a Brooklyn rooftop, we are providing the city version of that experience.
Allowing our bathers to commune with the elements, feel the air, wind, sun, rain, even snow, on their skin, and take in the beautiful views of Brooklyn and the Manhattan skyline, on our wide open roof deck.
Simple sauna and cold plunge, a space designed for relaxation and community, Brooklyn Cedar will bring the Nordic experience to NYC.
Noisy and frenetic city environments.
People endlessly tied to technology.
Often a windowless cave.
Lack of “nature” in design.
$60 – $100 per visit excludes many who could benefit.
NYC’s first rooftop and indoor communal space designed to encompass natural elements with an affordable sauna and contrast therapy experience.
A welcoming tech free space for all
Space to unwind and feel the outdoors
Affordably priced to increase access to all
Repeat visits bring greatest benefit
Heat → Cold → Rest → Repeat
MARKET OPPORTUNITY
Contrast therapy and sauna culture are accelerating across North America. From pop-up festivals to permanent rooftop gardens, the appetite for communal wellness has never been stronger.
TOTAL ADDRESSABLE MARKET
ANNUAL GROWTH RATE
UK PUBLIC SAUNAS 2023–25
“The social part has been an element of any bathing culture that’s lasted — it adds an important element to something that’s already really powerful.”
MIKKEL AALAND — AUTHOR & PHOTOGRAPHER
FOUNDERS & INVESTORS
Our team of business professionals combines experience and passion to deliver results. From C-Suite communication strategists, Award-winning Studio launches to specialized global partner services, each team member brings proven and unique skills to the table.